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Craft Obsession: The Social Rhetorics of Beer
✍️ Rice, Jeff
83
Kitchen Score · 83/100
Essential reading · how we rate
$45
Available to order
🏛 Southern Illinois University Press
📅 2016
📔 Paperback
ISBN: 9780809335282
📝 Description: Craft Obsession: The Social Rhetorics of Beer
Denied access to traditional advertising platforms by lack of resources, craft breweries have proliferated despite these challenges by embracing social media platforms, and by creating an obsessed culture of fans. In Craft Obsession, Jeff Rice uses craft beer as a case study to demonstrate how social media platforms such as Facebook and Twitter function to shape stories about craft.
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