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Wine Business Case Studies: Thirteen Cases from the Real World of Wine Business Management
✍️ Mora, Pierre
79
Kitchen Score · 79/100
Serious literature · how we rate
$30
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🏛 Board and Bench
📅 2014
📔 Paperback
ISBN: 9781935879718
📝 Description: Wine Business Case Studies: Thirteen Cases from the Real World of Wine Business Management
Edited by esteemed professor of marketing Pierre Mora and published in association with the Bordeaux College of Business, this groundbreaking book applies business pedagogys powerful learning tool to the unique challenges of wine business management. Within are thirteen cases drawn from the examples of real business success and calamity by an international group of respected wine business scholars.
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