Global Brands: The Evolution of Multinationals in Alcoholic Beverages

Name: Global Brands: The Evolution of Multinationals in Alcoholic Beverages
Price: 63.99 USD
Availability: OutOfStock
ISBN: 9780521833974

✍️ Lopes, Teresa Da Silva

Reader Score

4.4

(1 review)

$63.99

Currently out of stock Available to order

🍷

Drinks

📚 EDITORIAL REVIEW

“If you are an industry strategist or business historian fascinated by how century-old spirits houses scaled globally, this deep dive is for you. Casual home cooks looking for cocktail recipes or weekend entertaining guides will be entirely disappointed.

— Editorial Team

Author

Lopes, Teresa Da Silva

📚 all books by this author (2) →

🏛 Cambridge University Press 📅 2007 📔 Hardcover ISBN: 9780521833974

📚 This Book in Collections

🍸 Drinks & the home bar 🎁 Hardcovers worth giving

📝 Description: Global Brands: The Evolution of Multinationals in Alcoholic Beverages

Brands help explain why, in a world focused on science and new technology, several of the world's multinational corporations have little to do with either. Rather they are old firms with little critical investment in patents or copyrights. For these firms, the critical intellectual property is trademarks. Global Brands explains how the world's largest multinationals in alcoholic beverages achieved global leadership; the predominant corporate governance structures for firms' marketing-based industries; and why these firms form alliances with direct competitors.

💎 Expert review

“

🍳

Eatbook Family editorial team

Cookbook desk

It will not suit general readers seeking cocktail recipes, distillery travelogues, or light food writing. Its dense focus on corporate governance structures, marketing-based industries, and multinational alliances targets serious researchers and professionals. For those interested in the economic engines and corporate strategy behind global alcoholic brands, it serves as a rigorous reference, but casual readers should look elsewhere on the shelf.

✓ EDITOR'S REVIEW

⭐ Reader reviews

The starting rating comes from the team Eatbook Family —

⭐ eatbookfamily.com editorial review Editorial rating 4.5/5

★★★★★

If you are an industry strategist or business historian fascinated by how century-old spirits houses scaled globally, this deep dive is for you. Casual home cooks looking for cocktail recipes or weekend entertaining guides will be entirely disappointed.

Reader rating

4.4

Based on 1 reviews

Eatbook Family editorial team

It will not suit general readers seeking cocktail recipes, distillery travelogues, or light food writing. Its dense focus on corporate governance structures, marketing-based industries, and multinational alliances targets serious researchers and professionals. For those interested in the economic engines and corporate strategy behind global alcoholic brands, it serves as a rigorous reference, but casual readers should look elsewhere on the shelf.

❓ Frequently asked questions

No, this is an academic business history text focusing on corporate evolution and strategy, not a recipe or drink mixing guide.

No, it does not feature photographs or illustrations, as it is an analytical examination of multinational enterprise and brand building.

📖 Who should read this

📜 Historical context

This rigorous study investigates the economic evolution of the international alcoholic beverage industry. It charts how legacy firms operating in marketing-driven markets built lasting dominance through trademarks and strategic competitor alliances rather than relying on patents, high-tech investments, or scientific innovation.