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Products and Process Innovation in the Food Industry (Softcover Reprint of the Original 1st 1997)
✍️ Grunert, Klaus Gunter
81
Kitchen Score · 81/100
Essential reading · how we rate
$170
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🏛 Springer
📅 2011
📔 Paperback
ISBN: 9781461284338
📝 Description: Products and Process Innovation in the Food Industry (Softcover Reprint of the Original 1st 1997)
Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series of 12 European cases studies, this book examines the innovation process from agriculture through to retailer. Each example highlights a different aspect of innovation, and the lessons that can be learned from experience. It considers the important role that marketing as well as technical aspects play in the process.
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