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Wine and Identity: Branding, Heritage, Terroir
✍️ Harvey, Matt
$233.99
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📝 Description: Wine and Identity: Branding, Heritage, Terroir
In an increasingly competitive global market winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims they are starting to link wine marketing with identity, distinguishing wine products from their competitors by focusing on cultural and geographical attributes. This timely book examines this phenomena and how it is leading to changes in the wine and tourism industries for the first time. It takes a global approach, drawing on research studies from around the world including old and new world wine regions. The book critically explores wine culture, history, marketing, management, 'sense of place' and tourism to offer insight into utilizing identity to sell wine and how this leads to reimagining and/or reinforcement of regional identities and cultural heritage.
💎 Expert review
⭐ Reader reviews
The starting rating comes from the team Eatbook Family —
Reader rating
4.2
Based on 1 reviews
E
Eatbook Family editorial team
This title is strictly for scholars and industry strategists, not casual drinkers or home cooks. Readers looking for recipe inspiration, vineyard tours, or simple tasting guides will find this dense academic text entirely unsuitable. It demands patience and an interest in marketing theory over sensory experience. While the global scope offers broad insights into heritage branding, the sparse summary suggests a heavy reliance on research studies rather than engaging narrative. It serves its niche well but fails to entertain the general public. Expect dry analysis of management practices, not the romance of the vineyard.
